Miami Dade College Homepage > Continuing Education Online > Online Classes

Information Technology

Search Engine Optimization (SEO) (OMCP® Preparatory) - Online

Contact Hours: 45 Hours

Course Fee: $999.00

Term: Summer 2014-3

Completion Period: 4 month(s)

Pre-Requisites

Recommended prerequisites: SEO Foundations

Course Description

Whether you’re new to digital marketing or a seasoned professional, this course will broaden your skill set and improve your ability to deliver real value for yourself, clients, and employers. Join faculty Todd Malicoat, Matt Bailey, and Jennifer Cario as they take you through everything from on-page Foundations to keyword research, SEO copywriting, site architecture, link-building, and local search optimization strategies. You'll learn all you need to know to be prepared for a job interview for an SEO position, or take on small, medium, or large SEO projects, and work them from start to finish. *This course is preparatory for the OMCP™ Certification test.*

Course Details

Curriculum: • Introduction to SEO • On-Page Best Practices • Keyword Research • Competitive Analysis • Design and Architecture • Site Optimization & Best Practices • Link-Building • SEO For Local Search • Conducting SEO Site Audits • Critical Algorithm Updates • SEO Tracking • SEO Career Path • SEO Tools




Miami Dade College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate and baccalaureate degrees.
Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Miami Dade College.
Miami Dade College is an equal access/equal opportunity institution and does not discriminate on the basis of gender, race, color, marital status, age, religion, national origin,
ethnicity, pregnancy, disability, veteran's status, sexual orientation, or genetic information.
Contact the Office of Director, Equal Opportunity Programs, ADA and Title IX Coordinator, at 305.237.2577 for assistance.