Workshop: Email Marketing Essentials & Maximizing ROI

Course ID - CTD0196g  

Short Title: Lyris: Email Marketng    

 Audience    Marketing and IT
Length of Workshop:        2.5 hours 

Email marketing is one of the most effective and cost-efficient ways for organizations to get the word out about their products and services. In this session, you will learn five specific ways to drive dramatically better results and ROI from your email-marketing campaigns. Participants will learn important tips about how to best grow a high-quality email list that is compliant with U.S. and European laws and delivers top results. Participants will also learn how to measure and quantify the current state of the existing email program and learn over 17 tricks for improving open, click-through, and conversion rates to help you realize the improvements you are looking for.


As a result of successful completion of the workshop, participants will be able to:

  • Learn five specific ways to drive dramatically betters results and return-on investment (ROI) from email-marketing campaigns 
  • Explain how to grow an email-marketing list
  • Explain how to use a systematic methodology for evaluating email campaigns
  • List the components required for calculating email-marketing ROI
  • Explain how the measure and quantify the current state of your email program
  • Describe key tactics for how to improve open, click-through, and conversion rates relating to email-marketing campaigns


Dates of Workshop

Reference #

Delivery Format

Meeting Days/Time




Registration information
Course ID: CTD0196g  
Course Title: Lyris:Email Marketng
Reference # - see table 

How to Register

Registration for CT&D workshops are through the Student Information and Registration system.  The process for registering for a CTD workshop will be the same as registering for a regular class at MDC.  

New - Easier registration for workshops

You can access the Registration System and register for a CTD workshop using the same user name and password that use to login to your computer.    Example:   Richard Johnson  would be rjohnson     (You will NOT need to create a separate student myMDC account to register for a CTD workshop

Make a note of the Reference Number for the workshop then go to Registration Instructions

Once you have registered for a class, you can print your schedule.    Please make every effort to attend once you've registered as seats are limited.     However, If you need to drop, you can also do this through the Web Registration screen.     CTD classes will appear on your transcript as non-credit classes.

If you need special assistance to participate in this workshop due to a disability, please call CT&D at 7-2366 so that appropriate arrangements can be made.  College Training and Development complies with the Americans with Disabilities Act.