Workshop: Email Marketing Essentials & Maximizing ROI
Course ID - CTD0196g
|Audience||Marketing and IT|
|Length of Workshop:||2.5 hours|
Email marketing is one of the most effective and cost-efficient ways for organizations to get the word out about their products and services. In this session, you will learn five specific ways to drive dramatically better results and ROI from your email-marketing campaigns. Participants will learn important tips about how to best grow a high-quality email list that is compliant with U.S. and European laws and delivers top results. Participants will also learn how to measure and quantify the current state of the existing email program and learn over 17 tricks for improving open, click-through, and conversion rates to help you realize the improvements you are looking for.
As a result of successful completion of the
workshop, participants will be able to:
Dates of Workshop
Course ID: CTD0196g
Course Title: Lyris:Email Marketng
Reference # - see table
Registration for CT&D workshops are through the Student Information and Registration system. The process for registering for a CTD workshop will be the same as registering for a regular class at MDC.
You can access the Registration System and register for a CTD workshop using the same user name and password that use to login to your computer. Example: Richard Johnson would be rjohnson (You will NOT need to create a separate student myMDC account to register for a CTD workshop)
Make a note of the Reference Number for the workshop then go to Registration Instructions
Once you have registered for a class, you can print your schedule. Please make every effort to attend once you've registered as seats are limited. However, If you need to drop, you can also do this through the Web Registration screen. CTD classes will appear on your transcript as non-credit classes.
If you need special assistance to participate in this workshop due to a disability, please call CT&D at 7-2366 so that appropriate arrangements can be made. College Training and Development complies with the Americans with Disabilities Act.