Workshop: Fostering Behavior Change for Sustainability    

Course ID - CTD0488d 

Short Title: Sustainability b    

 Audience    Faculty 
Length of Workshop:       3 hours (1.5 F2F and 1.5 post workshop hour) 

* Approved CT&D Workshop for Faculty Professional Development hours.

Research has shown traditional efforts to foster behavior and attitude changes through informational, or "awareness building" campaigns are ineffective. Participants will learn why, and then be introduced to a more effective approach called community based social marketing, currently
being used internationally to foster sustainability behaviors. The method draws heavily on social science insights into human behavioral psychology and prescribes careful program design through the use of these insights and various proven "influence tools." The workshop concludes by directing participants to more resources on the subject, including a guide to create and implement behavior change programs of their own. Evaluations will include completion of the workshop.  Additionally, participants shall either,
a) write a reflection paper, minimum of one page, providing steps to including the community based social marketing model and/or the tools of influence it contains in the content area of one of their courses or.
b) create a discipline-specific lesson plan that incorporates the model itself and/or the concepts it demonstrates.
Paper or lesson plan is due to the director of Earth Ethics Institute within three weeks of the workshop.


As a result of successful completion of the workshop, participants will be able to:

  • Explain why it's important to properly identify what motivates people to engage in a desired behavior, as well as the barriers to the new behavior 
  • Demonstrate an understanding of the importance of methodical program design in campaigns that foster behavior change for sustainability
  • Identify resources to create effective behavior change programs
  • Incorporate learning outcomes #6 and #10 into courses as relates to sustainability


Dates of Workshop

Reference #

Delivery Format

Meeting Days/Time



05/18/11 656631 F2F Wednesday
Noon - 1:30pm
Kendall/K422 Scott Perret
05/24/11 656633 F2F Tuesday
1:45pm - 3:15pm
InterAmerican/1387 Scott Perret
06/01/11 656635 F2F Wednesday
1:30pm - 3:00pm
Hialeah/1119 Scott Perret
06/08/11 656638 F2F Wednesday
1:30pm - 3:00pm
Wolfson/3404-8 Scott Perret


Registration information
Course ID: CTD0488d 
Course Title: Sustainability d 
Reference # - see table 

How to Register

Registration for CT&D workshops are through the Student Information and Registration system.  The process for registering for a CTD workshop will be the same as registering for a regular class at MDC.  

New - Easier registration for workshops

You can access the Registration System and register for a CTD workshop using the same user name and password that use to login to your computer.    Example:   Richard Johnson  would be rjohnson     (You will NOT need to create a separate student myMDC account to register for a CTD workshop

Make a note of the Reference Number for the workshop then go to Registration Instructions

Once you have registered for a class, you can print your schedule.    Please make every effort to attend once you've registered as seats are limited.     However, If you need to drop, you can also do this through the Web Registration screen.     CTD classes will appear on your transcript as non-credit classes.

If you need special assistance to participate in this workshop due to a disability, please call CT&D at 7-2366 so that appropriate arrangements can be made.  College Training and Development complies with the Americans with Disabilities Act.