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Overview

The MDC College Credit Certificate in Business Entrepreneurship is built for those who want a “short course” in starting and building a business. This certificate is a great tool for those who: 

  • Have a business idea and need to validate it.
  • Own a business and need to grow it.
  • Want to combine digital and social media marketing with traditional sales and promotion. 

MDC’s College Credit Certificate in Business Entrepreneurship provides the tools to help you do this and more. You’ll leave the four-course program with a keen understanding of how to create and develop a viable business that provides real value to customers and profit for you.

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Program Details

The College Credit Certificate assumes you have an entrepreneurial idea, but lack funds to make it happen. Or you have a business that you want to grow. The program focuses on recognizing opportunities, validating your ideas by using customer feedback, developing a viable business, and scaling it appropriately. You’ll learn to use digital marketing tools to acquire, retain and grow customers. The Certificate program is comprised of the following courses:

  • Introduction to Entrepreneurship
  • Introduction to a Lean Startup
  • Marketing in a Digital World
  • Small Business Management

Career Prospects

The certificate will familiarize students with the principles of entrepreneurship so they can explore areas such as:

  • Opportunity recognition and analysis
  • Business idea development and validation
  • Digital marketing
  • Business metrics, business growth, scaling strategies.

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