April 2012, Volume 16, Number 2

Cultural Spotlight

NWSA Student Designs Prestigious Film Award

Well-known for preparing young artists for success in the real world, Miami Dade College’s New World School of the Arts was recently able to facilitate a career-launching experience for its visual arts students with a commission to design and fabricate the trophy for the first-ever PUMA.Creative Impact Award.

After requesting and reviewing submissions by NWSA students, PUMA.Creative selected the winning proposal by graphic design student Stefanie López.

Composure Under Pressure

With only three weeks to create and deliver the finished product to London for the awards ceremony, López enlisted the help of fellow students Noemi Cruz and Alfredo Useche, and relied on the expert guidance of Assistant Professor Rosario Martínez-Cañas on the design and the expertise of Professor Susan Banks for critical direction in creating the all-glass object.

“Professor Banks knows everything about glass,” López said. “We would not have been able to produce the award in such a short period of time without her. She was the angel of the project.”

Since the award is intended to honor the documentary film making the greatest impact on the world, López chose a sustainable material – recycled sea glass – as the medium for her creation. This turned out to be especially fitting as the winning film, The End of the Line, dealt with the crisis of overfishing in the world’s oceans.

South African Adventure

In addition to the prestige of designing the award, New World School of the Arts received funds for the commission from PUMA.Creative, which also provided $16,000 toward travel expenses for eight students to attend the Design Indaba conference in South Africa.

“This was an amazing growing experience,” López said. “To see my design go from being on paper to becoming an object was just incredible.”

— MR

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