November 2015, Volume 19, Number 5

Powerful Partnerships

StudioB Taps Talent at SEDT

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Burson-Marsteller, a leading global public relations and communications firm, has selected the School of Entertainment & Design Technology (SEDT) at Miami Dade College as its partner to complement the capabilities of its Florida-based team by tapping SEDT’s extensive resources in film production; radio and TV broadcasting; audio, graphic and Web design; and photography and animation. In addition, SEDT faculty and students will collaborate with Burson-Marsteller staff on specific client engagements.

This partnership with Miami Dade College, one of the nation’s largest and most diverse community colleges, was announced during the South Florida introduction of StudioB, Burson-Marsteller’s fully integrated, real-time, data-driven center of creativity, content production and distribution, which uses an integrated approach to provide clients with innovative creative and strategic communications services.

“We will tap MDC’s talented team and state-of-the-art facilities at North Campus’ School of Entertainment & Design Technology to work on select opportunities that can enhance the work we do for clients through StudioB,” said Jorge Ortega, executive vice president and managing director of Burson-Marsteller Miami. “We are excited to mentor their students and collaborate with their faculty, and we have no doubt that they will make important contributions to our existing capabilities.”

MDC’s multimillion-dollar SEDT is home to an advanced program that is developing world-class talent in television, film, digital design, photography, animation, script writing and production. Miami Dade College also boasts the new Miami Animation & Gaming International Complex (MAGIC) at Wolfson Campus.

“This is a wonderful opportunity for MDC students to gain real-world, hands-on experience with one of the world’s top strategic communications firms,” said Dr. Malou C. Harrison, president of North Campus.

SEDT also is supporting StudioB Live, which is Burson-Marsteller Miami’s new video production and editing center in the firm’s Brickell location. Burson-Marsteller and MDC faculty and students began working together on the collaboration earlier this fall.


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Miami Dade College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate and baccalaureate degrees.
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