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Miami Dade College’s Acclaimed Center for Service Excellence to Serve as Training Arm of “Miami Begins with MIA” Initiative

Kick-off session begins Wednesday, Dec. 2 at Miami International Airport.

The kick-off session for the Center's "Miami Begins with MIA" Initiative is scheduled for Wednesday, Dec. 2, 2009 at 1:30 p.m. at Miami International Airport.

Miami, November 23, 2009 - Miami Dade College’s (MDC) Center for Service Excellence (CSE) is quickly becoming the first choice for the region’s corporate training needs. It’s making great strides, especially, in helping businesses succeed in tough economic times.

During the recent Annual Meeting of the Greater Miami Convention and Visitors Bureau (GMCVB) at the Fontainebleau Hotel, an announcement was made by incoming chairperson, Steve Haas, that the GMCVB, along with Miami International Airport, will soon begin a new phase of the customer service initiative called “Miami Begins with MIA” in which the CSE will play a significant role. The CSE was officially launched at the Annual Meeting of the GMCVB in 2008.

The “Miami Begins with MIA” will require that all 35,000 “badged” airport employees go through a customer service program offered through the Center for Service Excellence. This new program is being developed as a result of the success experienced during a previous program which was delivered by the CSE to a focused group of airport staffers in preparation for the major Pow Wow meeting this past May.

Their performance during Pow Wow led to the airport winning first place out of 63 airports for its customer service initiative, according to Airports Council International – North America. 

The kick-off session for this program is scheduled for Wednesday, Dec. 2, 2009 at 1:30 p.m. at Miami International Airport.

The announcement by Haas to an audience of several hundred travel industry specialists, reminded everyone of the important role customer service plays in our economy. Tourism is the engine that runs our economy in South Florida and service excellence is a vital element of that industry and that’s where MDC delivers. In fact, just a few weeks ago, the CSE was awarded the Exemplary Practice Award for 2009 from the Florida Association of Community Colleges (FACC).

In partnership with the GMCVB and several other important organizations, the CSE provides important training to all employee levels in organizations from entry level to senior management. Courses, seminars and certificate programs include Introduction to Customer Service Excellence, Developing a Culture of Service, Service Excellence through High Performance Team Building, Appreciative Inquiry for the Discovery of the Service Core, Conversational Spanish for the Service Industry, Recovering from Negative Encounters, and many other dynamic and innovative classes and symposia.

In fact, to date, the CSE has held dozens of sessions providing training for more than 2,200 participants from many businesses and organizations. 

Earlier this year, the CSE also convened its Advisory Committee comprised of senior management from across the region’s business community who provide guidance to the Center and College leadership.

The Center was also the official training organization for the GMCVB’s Miami International Pow Wow in May, which was mentioned above and was a great success.  


For more information on Miami Dade College’s Center for Service Excellence, please call 305-237-EXCEL.

Media-only contacts:
Juan Mendieta, 305-237-7611,, MDC communications director
Tarnell Carroll, 305-237-3359,, media specialist
Alejandro Rios, 305-237-7482,
Sue Arrowsmith, 305-237-3710,, media specialist

Miami Dade College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate and baccalaureate degrees.
Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Miami Dade College.
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