University Business Magazine Honors Miami Dade College for Being a “Model of Efficiency”
University Business magazine's spring 2013 “Models of Efficiency” national recognition program.
Miami, April 2, 2013 -
Miami Dade College (MDC) is one of only seven colleges and universities nationwide being honored by University Business magazine in its spring 2013 “Models of Efficiency” national recognition program. The Models of Efficiency program recognizes innovative approaches for streamlining higher education operations through technology and/or business process improvements.
MDC was recognized for two cost-cutting initiatives: Creating video vignettes to recruit more job candidates; and establishing MDC-TV (Miami Dade College Television) to publicize the school’s extensive educational opportunities and host of events to a cable audience of over 500,000 households.
MDC is the largest and most diverse institution of higher education in the country with about 6,600 employees. To recruit higher-quality job candidates more efficiently and at a lower cost, HR began exploring different tools. Video storytelling emerged as one of the most efficient and cost-effective means to attract candidates. Compared to career fairs, which typically attracted around 1,000 potential candidates annually, the videos have reached more than 15,000 viewers on a budget of just $3,200.
“Miami Dade College’s human resource initiative is a great example of choosing quality over quantity,” said Tim Goral, editor in chief of University Business. “By creating videos and using real employees to tell their story, they’re maximizing their reach and creating a more personal approach while at the same time eliminating unnecessary time and costs. This is a job well done.”
With more than 300 programs of study and seven campuses, two centers, MDC also established MDC-TV as a cost effective means to showcase its extensive course catalog and services to the community. MDC-TV is responsible for producing all college-related programming on the College’s academic departments, as well as entertainment and special events programming. In-house production costs are about $36,000 per year-- a mere fraction, compared to purchasing airtime on a television station and using outside production companies.
“With each year we are involved with this award, I am impressed with the increasing efforts of higher ed institutions who take creative initiatives to streamlining their operations to generate both financial as well as service improvements for students,” said Miles Lasater, co-founder and COO of Higher One, the company that sponsors Models of Efficiency and works closely with colleges and universities to allocate resources more efficiently to provide a higher quality of service and education to students. “We are proud to stand with University Business to support and recognize the spring 2013 Models of Efficiency winners,” he said.
About University Business Magazine
University Business is the leading publication for senior managers at colleges and universities throughout the United States, reaching 49,000 leaders who manage offices such as enrollment, technology, facilities, and academic affairs. More information is available at www.universitybusiness.com. Founded in 2000 on a college campus by students, Higher One now serves more than half of the higher education market, providing its services to over 1,300 campuses and 10.9 million students at distinguished public and private institutions nationwide. More information about Higher One can be found at HigherOne.com.
About Miami Dade College
Miami Dade College is the nation’s largest institution of higher education with an enrollment of more than 174,000 students. It is also the nation’s top producer of associate in arts and science degrees. The college’s seven campuses and two centers offer more than 300 distinct degree programs including several baccalaureate degrees in education, public safety, supervision and management, nursing, physician assistant studies, film, engineering and others. In fact, its academic and workforce training programs have served as national models of excellence. MDC is also renowned for its rich cultural programming. It is home of the Miami Book Fair International, Miami International Film Festival, the MDC Live! Performing Arts Series, the National Historic Landmark Miami Freedom Tower, a sculpture park and a large art gallery and theater system. MDC has served nearly 2,000,000 students since it opened its doors in 1960.
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Juan Mendieta, 305-237-7611, firstname.lastname@example.org
, MDC communications director
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, media specialist
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