What is Music Business?
ABOUT THE MAJOR
The Music Business is diverse. At its core is the promotion and management of music content to music consumers. Music Business is a wide-reaching industry that includes record companies, publishers, music instrument and sound equipment developers and manufactures, product representatives, retail sales personnel, and more. Careers in the Music Business run the gamut from opportunities with small independent production companies to major labels, and from retail operations to Film, TV, Radio, and the Internet.
Students in the Music Business gain knowledge in standard business, marketing and management practices with relevance to the music industry. Hands-on projects, team-based learning, and insight from Music Business professionals empower graduates seeking lucrative and creative positions within the music industry. Music Business programs are available at multiple campuses.
An Associate of Science degree in Music Business prepares students for a wide variety of careers in the music/entertainment industry. Careers such as artist management, business management, retail sales, field merchandiser, producer, marketing, copyright administration, venue management, music publisher, tour coordinator, consumer researcher, advertising account executive, road manager, concert promoter, music publisher and contractor are all attainable upon graduation. Students who are business/management-oriented can specialize in the "Business/Management Option" within the program. The "Creative Performance Option" is for students with a strong background in performing, composing or arranging; the program helps students enhance their career possibilities by gaining practical business knowledge. Students with a love for the recording sciences and who have interests in technical, hands-on activities, often choose the "Creative/Production" option.
WHAT SKILLS WILL I LEARN?
Recording Techniques and Music Production
Industry-Standard Recording Software
Copyright Registration
Business Plan Development
Artist Management
Events Production and Management
Music/Record Promotion
Tour Management
Music Marketing
Music Business Accounting
WHERE CAN I WORK? HOW MUCH CAN I EARN?
Individuals with Music Business expertise work for record labels, music publishers, music distributors, television and radio stations, music instrument manufacturers, advertisers, and other businesses that include music content in their products.