Put Your Sales Culture in High Gear with this Comprehensive System of Integrated Programs

Now, all banks can implement a sales culture process that creates skyrocketing market share, soaring profitability, and dramatically increases shareholder value. In other words, you can achieve Ultimate Bank Performance.

With this proven bank training program you get everything you need to build - and sustain - a successful sales culture. And you'll even learn why your sales culture initiative must be a process - not just a one time training event.

With CFT/Omega Ultimate Bank Performance you get a systematic approach which integrates training curricula with management systems to support the ongoing needs of your entire organization.

The integrated curriculum includes four key programs, each of which addresses the unique management or performance needs of a specific sales-focused job function within your organization - and trains your key retail staff for sustained performance improvement long after the formal instruction has been completed. Your Ultimate Bank Performance package includes:

Leading the Winning Sales Team
For executive-level managers. Your efforts to establish a sales culture succeed only when your senior executives are committed and involved in the process. In this program, bank leaders and Omega-certified consultants work together to create the sales management routines that will comprise your bank's sales management system.

Building the Winning Sales Team
For newly-hired and promoted branch managers, as well as more experienced sales managers. You can dramatically increase deposits and sales revenue when you have hands-on involvement from frontline managers. With this program, these key managers will learn how to:

  • boost revenue by building market share
  • increase targeted product sales
  • build customer relationships and increase customer retention
  • improve customer service scores
  • create long-term cultural changes by reinforcing new sales/service behaviors.
Establishing Customer Relationships
For platform banking staff, customer service representatives, consumer lenders and others involved in building and maintaining relationships with retail customers. Your platform staff will develop stronger and more profitable customer relationships when they learn to:
  • proactively cross-sell and build customer relationships
  • develop techniques for uncovering and meeting customer needs
  • understand their role in providing sales and service to the customer.  
  • Developing Teller Excellence
    For tellers and teller supervisors. Your tellers - the bank's most visible contact with customers - will help your bank excel when they are empowered to make effective referrals, and address customer needs as they arise. In this program, tellers learn to function as an integral part of the sales and service team.

When your bank uses the Ultimate Bank Performance sales training curriculum, everyone wins - your employees, your bank, and your customers. To learn more about how CFT/Omega's programs can help build your bank's sales culture, call Connie Laguna at South Florida CFT (305) 237-3051.

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