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LAND O LAKES Half & Half® Stirs Up Support and Encourages Local Literacy at Miami Book Fair International

Miami Book Fair International

Miami, November 12, 2009 - The LAND O LAKES Half & Half Perfect Cup Café is pulling into the Miami Book Fair International, Nov. 13 – 15, and inviting consumers to enjoy a complimentary cup of coffee to benefits Florida Center for the Literary Arts (FCLA) at Miami Dade College (MDC), which presents the Book Fair and hosts many more literary activities throughout the year.

“For every participant that shares his or her perfect shade of coffee at the Perfect Cup Café, LAND O LAKES Half & Half will contribute the price of the cup of coffee to the Florida Center for the Literary Arts,” said Mike Boswell, brand manager for LAND O LAKES Half & Half. “Each $2 donation will help support literary events that encourage reading and writing in South Florida.”

“We are grateful for LAND O LAKES’ efforts,” said Alina Interian, FCLA’s executive director.  “We could not do it without the support of great sponsors,”


WHAT:      LAND O LAKES Half & Half “Pick Your Perfect Shade of Coffee”

WHEN:      Friday, Nov. 13: 10 am – 6 pmSaturday, Nov. 14: 10 am – 6 pmSunday, Nov. 15:  10 am – 6 pm

WHERE:    The LAND O LAKES Perfect Cup Café is located within the Miami Book Fair International on the campus of Miami Dade College’s Wolfson Campus.

WHY:         As part of LAND O LAKES Half & Half’s sponsorship of the Miami Book Fair International, donations from the “Pick Your Perfect Shade” initiative will help to advance FCLA’s mission

 

About LAND O LAKES® 

Since 1921, LAND O LAKES® has been a leading producer of pure, wholesome dairy products. LAND O LAKES cultured and liquid dairy products - including America’s number one nationally branded Half & Half and Fat Free Half & Half - are produced under license from Land O’ Lakes, Inc. The full line of LAND O LAKES luscious, rich liquid dairy products makes every cup of coffee, slice of pie or bowl of berries an experience to savor. Made from the purest ingredients, LAND O LAKES products deliver extraordinarily smooth flavor and quality. Available in major grocery, convenience stores, mass-merchandiser, Club stores, and food service outlets in the U.S., the LAND O LAKES cultured and liquid dairy product line-up also includes whipping cream, whipped heavy cream (aerosol products), and lactose-free milk (Dairy Ease).

MIAMI BOOK FAIR INTERNATIONAL AND THE FLORIDA CENTER FOR THE LITERARY ARTS

Miami Book Fair International is the largest and is regarded as the finest literary gathering in America. It is the premier event of the Florida Center for the Literary Arts at Miami Dade College. The Center promotes reading and writing throughout the year by consistently presenting quality literary activities open to all in South Florida. Literacy projects target children of all ages—from kindergarten to high school—as well as college students and adults. Established and emerging writers from South Florida and all over the U.S. read, lecture, and teach workshops. They work with K-12, MDC students, and diverse members of the community, helping to deepen their understanding of literature, and encouraging their work of writers at all stages of development. The Center envisions South Florida as a nexus of literary activity in the Americas and beyond, and will continue to champion its mission of promoting the advancement and appreciation of the literary arts in all forms.

Miami Book Fair International is made possible through the generous support of the State of Florida and the National Endowment for the Arts; the City of Miami; Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners; Miami-Dade County Public Schools; the Greater Miami Convention and Visitors Bureau; the Miami Downtown Development; and the Friends of the Fair; as well as many corporate partners.

LAND O LAKES contact: Amanda Williams at 330-559-1703, awiliams@engauge.com.

For more information about Book Fair, please visit www.miamibookfair.com, or call 305-237-3258. You may also send queries to wbookfair@mdc.edu

Media-only contacts:
Juan Mendieta, 305-237-7611, jmendiet@mdc.edu, MDC communications director
Sue Arrowsmith, 305-237-3710, sue.arrowsmith@mdc.edu, media specialist
Tarnell Carroll, 305-237-3359, tcarroll@mdc.edu, media specialist
Alejandro Rios, 305-237-7482, arios1@mdc.edu




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