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Miami Book Fair International, produced by the Florida Center for the Literary Arts at Miami Dade College, Announces Major Sponsors

Blue Cross and Blue Shield of Florida, Bank of America, American Airlines, Land O’Lakes, The Miami Herald, El Nuevo Herald, CBS4, Univision, Book TV on CSPAN2, and Comcast, among those returning
Book Fair logo

Miami, October 25, 2010 - The 27th edition of the nation’s finest and largest literary gathering, Miami Book Fair International, presented by the Florida Center for the Literary Arts (FCLA) at Miami Dade College (MDC), will take place November 14 - 21, 2010, at the college’s Wolfson Campus in downtown Miami. The popular Street Fair runs Friday, November 19 through Sunday, November 21, with more than 200 exhibitors from around the country selling books in a festive atmosphere. This year, the Fair will celebrate the literature and culture of Mexico. A very special guest will launch Book Fair festivities on opening night. Details will be provided soon.

The Book Fair is pleased to announce this year’s sponsors. “We are particularly proud to have Blue Cross and Blue Shield of Florida returning as a sponsor this year, as our Premier Sponsor,” said Alina Interian, FCLA’s executive director.  “They will be the Presenting Sponsor of the Street Fair, and the Official Sponsor of the Friends of the Fair VIP Lounge.”

Returning corporate sponsors for the 27th edition of the Fair include American Airlines, The Children’s Trust, Publix Super Markets Charities, Land O’Lakes, Bank of America, Peacock Foundation, Inc., Miami-Dade Transit, and Mystery Writers of America.  Among the media sponsors returning this year are The Miami Herald and El Nuevo Herald, CBS4 and TV33, Univision23 and Telefutura69, Univision Radio stations WQBA, AMOR, MIX 98.3 and Radio Mambi, Comcast Communications, Book TV on C-SPAN2, WLRN Public Radio and Television, WPBT Channel 2, Diario Las Americas, Classical South Florida, WIOD Newsradio 610 AM, Miami New Times, and WDNA 88.9 FM.  

The Book Fair is also pleased to welcome new sponsors for 2010, including GEICO, Barefoot Wines, Cirque du Soleil, Rums of Puerto Rico, MIA at Biscayne, and First and First Southern Baking Company.  

“We are extremely grateful to have so many returning sponsors and are delighted to welcome the new sponsors and organizations that are joining us this year for the first time," said Interian. “Without the support of our sponsors, we would not be able to continue to provide South Florida residents and guests with an eight-day, full-scale international literary event each November.”

The 2010 Miami Book Fair International sponsors are as follows:

Premier Sponsor

Florida Blue is a new concept in health care planning from Blue Cross and Blue Shield of Florida. Located in The Markets at Town Center, Florida Blue provides simple and easy-to-understand advice, in person, to help people get the best care at the best price. It’s a truly personal approach to a truly personal business, to obtain information about purchasing health coverage, planning for surgery costs or needing support for a new or ongoing condition.

Associate Sponsors

American Airlines is honored to serve as the official airline for Miami Book Fair International. American, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The airline’s award-winning Web site,®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American is nearing completion of the world-class, state-of-the art North Terminal at Miami International Airport. This will allow American, American Eagle and all of its partners in the oneworld® Alliance to operate as many as 340 departures a day from the same terminal.  

The Children's Trust is a dedicated source of revenue established by voter referendum to improve the lives of children and families in Miami-Dade County by making strategic investments in their futures.


As one of the world’s leading financial institutions, Bank of America takes its responsibility to the communities it serves seriously. It is committed to creating opportunities for its customers, shareholders and associates, as well as the communities where they live and work – helping all grow and prosper.  The company believes that education is a core building block of a strong community, with literacy being its fundamental component.

GEICO has been a corporate partner with MDC for the past three years and is now a proud supporter of the 2010 Miami International Book Fair. MDC alumni and employees may save even more on auto insurance. Each quote will also help to support MDC’s Foundation. GEICO knows the only way to build stronger communities for tomorrow is to invest their time and energy today. They call it their insurance plan for the future and it’s a policy they’re proud of.

Fairgoers are invited to stop by the LAND O LAKES® Half & Half Perfect Cup Café at the Street Fair to pick their perfect shade of coffee to support the FCLA. Since 1921, LAND O LAKES® has been a leading producer of pure, wholesome dairy products including America’s number one nationally branded traditional and fat-free Half & Half. Available in major grocery, convenience stores, mass-merchandiser, club stores, and food service outlets in the U.S., the full line of LAND O LAKES® luscious, rich liquid dairy products makes every cup of coffee, slice of pie or bowl of berries an experience to savor. For more information, visit

The Greater Miami Convention & Visitors Bureau (GMCVB) is a not for profit sales and marketing organization whose mission is to attract visitors to Greater Miami and the Beaches for leisure, business and conventions. To contact the GMCVB, visit or call 305-539-3000.

Hyatt Regency Miami offers service, style and sunshine within minutes of downtown's hottest restaurants, nightlife and cultural attractions. The 612-room hotel celebrated its 25th anniversary in 2007 with $20 million in renovations, presenting the newest luxury accommodations in the city. Stylishly remodeled common areas, a 24-hour business center and fitness center cater to leisure and business guests. 305-358-1234.

Publix Super Markets Charities, formerly the George W. Jenkins Foundation, was created by the founder of Publix, Mr. George Jenkins, to improve life in its communities. Their mission is to endeavor to meet the needs of the people in the community.  To that end, they are dedicated to the dignity and value of the human spirit, helping strengthen it to overcome adversity, determined to offer people hope and a choice for the future, and devoted to the highest standards of community involvement as demonstrated by founder George W. Jenkins.   

Established by Henry B. Peacock, Jr. in 1947, the mission of Peacock Foundation, Inc. is to enhance and promote the good health and well-being of children, families, and underprivileged persons in Southeast Florida. For more information, please visit         

Among the Book Fair’s other sponsors are Google, Miami-Dade Transit, Southeastern Recycling Corporation, Mystery Writers of America, Barefoot Wine, Cirque Du Soleil, Graphic Novel Reporter, Diamond Book Distributors, First & First, and Rums of Puerto Rico.

Media Sponsors

The Miami Herald Media Company (MHMC) publishes The Miami Herald, winner of 20 Pulitzer Prizes, and El Nuevo Herald, recipient of the Ortega y Gasset international prize for Spanish-language publications. Together, their global print and online platforms reach 1.3 million newspaper readers each week and 6.5 million web visitors every month. MHMC also publishes, South Florida’s most comprehensive interactive guide to local entertainment and attractions. MHMC produces content across all media, including video, mobile formats and radio broadcasts on WLRN/Herald News, as well as custom publications for hotels, airlines and other clients. For more information, please visit, or

Univision 23 and TeleFutura 69 are committed to informing, empowering and entertaining the Hispanic community in South Florida.  Throughout the years, the stations have consistently launched awareness campaigns in support of critical issues, including education, health, civic engagement, community safety financial literacy and more.

CBS4 is “always on.” For local news, sports scores, weather updates, traffic reports, entertainment news and the best video experience available on the web 24 hours a day, go to WFOR-TV/CBS4 and WBFS/TV33 are part of CBS Television Stations, a division of CBS Corporation.

Comcast Communications of the South Florida region serves communities in Broward and Miami-Dade Counties and the Florida Keys.  As Comcast grows, they continue to adhere to a long-standing tradition of giving back to the communities they serve through community programs and partnerships. Comcast is a proud, long-standing supporter of MDC and the Miami Book Fair International. Visit us at for more information. 

A leader in Spanish-language media, Diario Las Américas has been providing in-language, pertinent, local, national, and international news and information to the Hispanic community since 1953. Diario transcends boundaries in order to provide the Hispanic community with a sense of home-away-from-home; the tradition of uniting the local Hispanic community with their culture continues to resonate throughout all its pages. Diario Las Américas, bridging the Americas for over 56 years.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit

WDNA 88.9FM Public Radio, is South Florida’s only source for prime time jazz, Latin jazz, blues, reggae, Brazilian, and world beat music. 88.9FM also offers health and human interest programs to better serve the community. Live streaming, station information, and membership application is available on its secured website at:

Classical South Florida is a listener-supported, nonprofit public radio organization dedicated to broadcasting classical music 24/7. Their program service is broadcast on WKCP 89.7 FM Miami/Fort Lauderdale and 101.9 FM in West Palm Beach. They are part of the American Public Media family, the nation’s largest public radio broadcaster and producer of classical music in the United States. Visit online at

WLRN Channel 17 is a South Florida PBS member station with a viewing audience in four South Florida counties, from Palm Beach to Key West. WLRN is Florida’s leading PBS Ready To Learn station and locally produces documentary specials to address the diverse interests of the South Florida community. WLRN Learn channel in Miami-Dade County Channel 79 is available on most cable systems a local, non-commercial, cable channel managed and programmed as a public service, is carried by all cable providers in Miami-Dade County. WLRN 91.3 FM is licensed to the School Board of Miami-Dade County, Florida and serves a weekly audience of more than 300,000 from Palm Beach to Key West.  Ranked number one in the state of Florida among National Public Radio (NPR) stations, it is also South Florida’s local Public Radio International affiliate. As South Florida's first FM station, it has grown steadily to become an integral part of the South Florida community through award-winning local programs such as Topical Currents, South Florida Arts Beat, and Evening Jazz.  Additionally it provides one of the country's largest Radio Reading Services - a 24-hour, seven-day service to South Florida's visually impaired community. In 2008 they began broadcasting on WKWM 91.5 FM, thus expanding their public radio reach. For more information about WLRN Public Television and Radio, please visit

Other Media Sponsors include: WPBT2, NEWSRADIO 610 WIOD, Caribbean Today, Miami New Times, South Florida Times, Granta US, and Welcome Channel.



Miami Book Fair International is the largest and finest literary gathering in America. It is the premier event of the Florida Center for the Literary Arts at Miami Dade College. The Center promotes reading and writing throughout the year by consistently presenting quality literary activities open to all in South Florida. Literacy projects target children of all ages—from kindergarten to high school—as well as college students and adults. Established and emerging writers from South Florida and all over the U.S. read, lecture, and teach workshops. They work with K-12, MDC students, and diverse members of the community, helping to deepen their understanding of literature, and encouraging the work of writers at all stages of development. The Center envisions South Florida as a nexus of literary activity in the Americas and beyond, and will continue to champion its mission of promoting the advancement and appreciation of the literary arts in all forms.


Miami Book Fair International is made possible through the generous support of the State of Florida and the National Endowment for the Arts; the City of Miami; Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners; Miami-Dade County Public Schools; the Greater Miami Convention and Visitors Bureau; the Miami Downtown Development; and the Friends of the Fair; as well as many corporate partners.


Miami Book Fair International is made possible through the generous support of the State of Florida, Department of State, Division of Cultural Affairs, the Florida Arts Council, the National Endowment for the Arts, and the Recovery Act; the City of Miami; Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners; City of Miami, The Children’s Trust, Peacock Foundation, Inc., Publix Super Markets Charities, Miami Dade County Public Schools; the Greater Miami Convention and Visitors Bureau; the Miami Downtown Development Authority, the Alvah H. and Wyline P. Chapman Family Foundation, Inc., the Kenneth A. Lattman Foundation, and the Friends of the Fair. 

The Book Fair’s corporate sponsors as of this date include: Blue Cross and Blue Shield of Florida, American Airlines, Bank of America, Land O’Lakes, Google, Hyatt Regency Miami, Miami Parking Authority, Miami Dade Transit, GEICO, Florida Power & Light, Mystery Writers of America, Southeastern Recycling, The Children’s Trust, Barefoot Wine, Cirque du Soleil, Rums of Puerto Rico, Ford Fiesta, Diamond Book Distributors, Google, First and First Southern Baking Company, and ProTranslating. The 2010 media sponsors include:  The Miami Herald and El Nuevo Herald, CBS4 and TV33, Univision23 and Telefutura69, BookTV on C-SPAN2, Univision Radio, WLRN Public Radio & Television, WPBT Channel 2, WDNA 88.9 FM Public Radio, Classical South Florida 89.7, WIOD Newsradio 610 AM, Diario Las Americas, PODER Magazine, Caribbean Today, Miami New Times, South Florida Times,, Granta US, FUEL Outdoors, Prestige Public Relations, and the Welcome Channel.


Miami Dade College has a long and rich history of involvement in the cultural arts, providing South Florida with a vast array of artistic and literary offerings including The Miami Book Fair International, The Florida Center for the Literary Arts, The Miami International Film Festival, the Cultura del Lobo performance arts series, The Cuban Cinema Series, the Miami Leadership Roundtable speakers’ series, numerous renowned campus art galleries and theaters, and the nationally recognized School of Entertainment and Design Technology. With an enrollment of more than 170,000 students, MDC is the largest institution of higher education in the country and is a national model for many of its programs. The college’s eight campuses and outreach centers offer more than 300 distinct degree programs including baccalaureate, associate in arts and science degrees and numerous career training certificates leading to in-demand jobs. MDC has served nearly 2,000,000 students since it opened its doors in 1960.

For updates on Miami Book Fair International, please visit, call 305-237-3528, or email


Media-only contacts:
Juan Mendieta, 305-237-7611,, MDC communications director
Tere Estorino, 305-237-3949,, MDC media relations director
Sue Arrowsmith, 305-237-3710,, media specialist
Tarnell Carroll, 305-237-3359,, media specialist
Alejandro Rios, 305-237-7482,

Miami Dade College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate and baccalaureate degrees.
Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Miami Dade College.
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