Miami Dade College

Virtual College

Business Specialist - Marketing


The Business Specialist College Credit Certificate program is designed to prepare students for several employment options in entry level positions in: accounting/budgeting, business/management, customer service, finance, human resources, international business, marketing, nonprofit, real estate, retail and small businesses. With two concentrations in either Marketing or Small Business, students have the convenience of completing the 12 credits (four courses) completely online to complete the program.

General Education Requirements

  1. Major Course Requirements (12.00 credits)

    The student will learn the major disciplines of business including general business, business ethnics, forms of business ownership, economics, management and leadership, human relations marketing, information systems, accounting, financial management, money and banking, and business law. (3 hr. lecture)

    The marketing management concept of the distribution of goods and services with consideration of market research and analysis, buying and selling, product design, pricing, promotion, transportation, competition, and the responsibilities of the marketing manager. (3 hr. lecture)

    The nature and requirements of selling, including a consideration of buyer motivations and selling theories in relation to various buyer-seller situations. (3 hr. lecture)

    A survey course which examines the attitudinal, behavioral and procedural basics which are common across all customer service sectors. An extensive vocabulary of customer service terms will be developed and students will understand their practical application in today's business environment. (3 hr. lecture)

Not all courses are offered every term. Please refer to our online schedule of courses each term for listed offerings.