November 2014, Volume 18, Number 4

MDC News Bytes

Social Media Week took place at MDC's Wolfson Campus this fall.

Communications Experts Convene at MDC

As an institution that’s always on the cutting edge of technology, MDC’s Wolfson Campus recently hosted Social Media Week (SMW), an exciting conference filled with keynote speakers, panels, workshops, master classes and presentations. 

The conference featured more than 100 speakers representing some of the biggest corporations in the United States. Setting the tone for the full range of events, Perry Ellis International Social Media Director James Brown spoke about “Re-Defining and Servicing the (New) Social Consumer.” Other top draws among the week’s panelists included UPS Social Media Director Brian Pember; Facebook’s Michael Sotelo, who heads U.S. Hispanic and Pan Latin American marketing; and Microsoft’s Guillermo Almada, who leads new market initiatives in Latin America.

Local big-name sports teams also were well represented by a variety of experts, including the Miami Heat’s Lauren Cochran, director of inter-active marketing/new media, and the Miami MarlinsAlex Buznego, director of business and digital innovation.

— NN

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