This 18-credit Digital Marketing Certificate is designed to prepare students to build and execute a marketing plan using digital tools to design, distribute, promote, and price a product or service. Graduates will understand how to connect with consumers using multiple digital platforms to create effective targeted promotional campaigns, using various digital and social media platforms and optimize promotional campaigns via marketing analytical tools.
Through MDC's partnership with Facebook, students who complete the required coursework as part of this certificate program will also obtain a Facebook Digital Marketing certificate. Students who are transferring in credits toward the Digital Marketing CCCs should contact their Department Chairperson for steps to complete the Pathstream modules for any required course that was taken outside of MDC to earn the Facebook Certification.
MDC’s partnership with Facebook allows students interested in this growing field to continue, over a lifetime of learning, to assemble, or stack, a series of traditional degree-based and industry credentials, that recognize achievements and provide an accurate assessment of knowledge, skills, and abilities.
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