The Digital Marketing Specialist Certificate is designed to prepare students to build and execute a marketing plan using digital tools to design, distribute, promote, and price a product or service. Graduates will understand how to connect with consumers using multiple digital platforms to create effective targeted promotional campaigns.
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This certificate is designed to serve the needs of students who are presently employed in the field of marketing, as well as those students who are interested in this field.
Areas of study include:
In 2016, digital marketing represented 37% of marketing spending, surpassing all other forms of media, including television. This is an increase of 15.5% since 2012.
Graduates may be employed in job roles such as: