The Associate in Science in Music Business with a concentration in Management and Marketing bridges creativity with commerce. As the music industry continues to evolve, success requires more than passion—it requires business acumen. This program equips you with the skills to strategize, manage, and market artists and creative ventures.
Through integrated coursework in artist management, marketing, social media analytics, business law, financial accounting, and internship experiences, you’ll gain a strong foundation to thrive in the modern music marketplace. Music performance skills or formal training in music theory are not required for success in this concentration.
Earn the College Credit Certificate (CCC) in Digital Marketing Specialist while completing your degree, gaining an additional credential and pathway to future academic advancement.
An industry-based curriculum focused on artist management, music promotion, and legal frameworks provides a broad yet targeted career-ready training.
MDC partnerships enhances the student experience with real-world internships and networking opportunities, connecting students to the music ecosystem.
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The A.S. degree is designed for students who are looking for immediate entry into a career upon graduation. Most discipline courses directly relate to the identified career area. The remaining courses are comprised of general education courses.
The A.S. degree is designed for students who are looking for immediate entry into a career upon graduation. All music business majors complete course work in general education, music business, internship, and principles of business and marketing. The Management and Marketing concentration adds training in multiple digital platforms for marketing, management, financial accounting, and business law. Students also choose a wide variety of electives in production, performance, sound engineering, or film arts to match their interests. Those focused on the creative side of music may instead pursue the and Production concentration.
The curriculum includes:
Those drawn to the creative side of the industry can select the Performance and Production concentration. The A.S. in Music Business is a single degree program, awarded once, with distinct concentrations available for specialization.
Additional concentrations in this degree program:
Music business careers span across record labels, music publishers, distributors, streaming platforms, live event companies, and media outlets such as radio, television, and digital marketing agencies. Career paths include roles such as: